PRODUCT PHOTOGRAPHY

Product photography is a branch of commercial photography that is about accurately but attractively representing a product. The principal application of product photography is in product catalogs and brochures, with a proportion of product images also being used in advertising.

The challenges of product photography are generally:

-To represent the product without distortion
-To represent the product in good lighting, with soft shadows and no identifiable reflections
-To photograph a range of products rapidly, one at a time, so that the shadows and light are consistent
-Particularly difficult products to photograph include

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